There are many variables that dictate the flow of digital marketing, such as SEO, social media, PPC, web design, and a lot more. The tech giants, such as Facebook and Google, are at the forefront of this mechanism, and they continue to innovate in their algorithms, thus keeping every business owner on their feet. There is a vital need to stay updated on the coming trends in order to remain relevant in the digital marketing space. Tech is rapidly dynamic, and here are 13 of the top digital marketing trends we are most eager to see in 2020.
Voice assistants, such as Alexa or Siri, have become more widespread than you know. Millions of Americans now own their own version of a digital assistant in the form of an Amazon Echo device or a Google home etc. A huge number of smartphone users make use of voice-activated commands and searches at least once a week. So over half of all searches will be on voice. This makes voice searches one of the most anticipated digital trends of 2020.
Social media shops
Social media plays a huge role in the aspect of marketing, and many people now find it easy and convenient to shop via social media. Giants, such as Instagram, Pinterest, and Facebook, have started to incorporate e-commerce into the regular post you see on your social media apps. This integration will make social media shops a big trend in 2020.
Augmented reality and virtual reality
AR and VR have become massively popular in the past few years, and they are fast taking pole position in the field of marketing. While VR is the more popular variant, it is estimated that AR will soon outrun VR in the popularity and adoption race.
Almost all buyers now seek some form of interactivity in the content they come across online, and in 2020, there will be a pivot in the way content is being marketed to the people who consume the data. This era will be fostered via the AR and VR technology that is fast gaining ground.
Automated bidding in google ads
This is the age of automation, and this applies to digital marketing. Google announced a recent update to their Google ads, and it is expected that smart bidding will become a regular thing for PPC account managers. Google ads currently make use of machine learning to optimize your bids, so you get the best value for your spend. With smart bidding and automation, you stand to get the best conversions.
A platform where you can personalize your marketing is around the corner, and in 2020, you will start to see deviations from the traditional and generic advertising and commercials that have become so ineffective. Personalized advertising tailored to specific needs will take over.
Social messaging solutions
Apps like Facebook Messenger, WeChat, and WhatsApp are no longer just socializing tools that you use with friends and family. They have become efficient ways for businesses to communicate with their customers. Billions of messages have been exchanged between individuals and businesses, and this is on an upward path on a daily basis.
Influencers have been around for many years now, and they are not going anywhere, especially now, when it seems to be reaping so much reward. In the past, you had to be a famous celebrity to be an influencer, but we now have everyday people find a way to become popular on the internet via their post and ply the influencer route. This is a trend that will continue to explode into 2020.
AI is actually embedding itself in all aspects of life and digital marketing is not left out. AI is on course to take over the repetitive and straightforward jobs. We have seen many applications of AI, with companies like Microsoft, Uber, and Tesla taking center stage. Soon, you will see businesses adopt AI in a bid to maximize output with the least amount of resource input, and this will revolutionize the way we do business and the way we market it.
More efficient Targeting
With the boom of artificial intelligence and machine learning, by 2020, we will witness a more efficient targeting process and mechanism in digital marketing. With automation, ads can get to the desired destinations a lot faster, and conversion rates will be higher as the matches are quickly and accurately curated.
At least once or twice in your life online, you would have communicated with a Chabot without even realizing it. This is how efficient and lifelike chatbots have been tuned to be. Thanks to artificial intelligence and machine learning, chatbots are becoming more and more advanced and capable of handling queries on their own. Some of the best chatbots in the market right now are ManyChat and MobileMonkey.
Video is currently nonnegotiable in the marketing sphere, and in the coming year, it will continue to solidify its usefulness. Visitors to your site prefer to watch a video rather than read a long article, and this must be considered when advertising. The psychology of the average buyer must be factored into the process.
It is difficult to hold the attention of a visitor to your site, so it is essential that the speed at which your pages load is as fast as can be. The visitor must not be discouraged, waiting for your page to load, thus page speed optimization will become a popular digital marketing trend in 2020.