Your brand is a combination of a customer’s experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to your company’s brand reputation.
-Elain Fogel
Brand strategy is more than just a logo or tagline. It is how you and your company build, shape, and share your brand. It’s the articulation of what your brand is and aspires to be, the purpose it serves, and how you communicate it to the world.
Our Process
We start our brand strategy process by conducting a thorough brand audit. While examining your market, competitors, and customers, we will discover the elements needed to customize your brand strategy. An effective strategy will give you competitive advantage over your competitors.
The second step is to establish a unique value proposition and messaging statements. We look for a unique and original voice to represent your brand.
The third step is to develop your brands creative elements. A brand’s visual vocabulary will be reflected in your colors, fonts, logo and overall style. Its design will be consistent throughout your marketing channels from the website, to social media, advertisements and prints or packaging.
The fourth step is to implement the strategies to establish your brand identity. Brand identity takes time to build. We will execute the thorough plan to strengthen and grow brand awareness.
The fifth step is to analyze and refine the brand strategy. To remain competitive, we must analyze and refine your brand to ensure it’s delivering on the promises of what the company stands for. One of the benefits of digital advertising is the ability to track, target, and test new strategies and tactics. Your results will be reported to you monthly.
Click below to ask us about brand strategy now!
