SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from search engine results. SEO is a complex process. The best developer or programmer cannot hack their way to the top of the search results. Why? That’s because the developers at Google update their algorithm, or programming codes, more than 3,000 times a year! This is great news if you have a new small business. This means that the older, more-established business may rank and appear on the first page of search results one month, but because of poor SEO maintenance, they may be dethroned by a new small business because of superior SEO and ever-changing algorithms.