What is SEO?
SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from search engine results. SEO is a complex process. The best developer or programmer cannot hack their way to the top of the search results. Why? That’s because the developers at Google update their algorithm, or programming codes, more than 3,000 times a year! This is great news if you have a new small business. This means that the older, more-established business may rank and appear on the first page of search results one month, but because of poor SEO maintenance, they may be dethroned by a new small business because of superior SEO and ever-changing algorithms.
Which SEO service do you need?
88 Socal Media provides two types of SEO services: Organic SEO and Local SEO. Organic SEO is generally for companies that are targeting customers that are not geographic dependent while local SEO targets customers in a specific area. For instance, when someone has a clogged sink, they would google “plumbers near me” on their mobile phones. This is an example of local SEO. Most of our clients that we provide local SEO for attorneys, real estate professionals, accountants, dentists, auto mechanics, restaurants and skilled trade workers. High search engine ranking is imperative to the success of a business. Research shows that 75% of people never scroll past the first page of search engines.
Our SEO Process
Our SEO experts will first learn about your business, what your goals are, the nature of your business and competitors, and who your target customers are. The second step is we conduct keyword research of you and your competitors to determine the most likely words and phrases that prospective customers might type in their search query. The third step is On-Site SEO which involves keyword research, backlinking, and analytics. We can also publish original content in your blog section of your site to drive traffic. The fourth step is the off-site SEO which involves the tasks outside of your own website in order to increase your ranking. The fifth step is reporting our results and your return on investment (ROI) to you.
SEO is for the Long Game
SEO is a journey rather than a destination. It takes a lot of time, but it is a true and worthy investment in your business for the long-run. When SEO work is done on your site, it remains there and will help your rankings improve over time driving you more customer leads. Click below to contact our SEO expert.
Click below to speak to a SEO expert today!