What is PPC?
PPC, or ‘pay-per-click’ advertising refers to placing paid ads on a variety of platforms to engage your target audience and help drive engagement and conversions. You only pay when someone clicks on your ad, meaning you won’t waste money on campaigns that don’t deliver prospective customers to your website or landing pages.
PPC has proven to be a highly effective form of advertising that targets your prospects based on a range of different demographics. PPC will also allow you to advertise to website visitors after they have left your site PPC retargeting. We will use our expertise in paid advertising to amplify the reach of your content and nurture prospects through remarketing efforts in both Search Engines and Social Media Networks. We can create PPC campaigns via Google or Bing search engine ads and in social media platforms like Facebook, Twitter or Instagram.
Our process to PPC advertising is threefold. The first part of PPC advertising starts with campaign segmentation. We separate all the keywords and ads into individual campaigns and individually test all the variables until we’ve discovered the most profitable strategies for your business. The second part is A/B testing in which we test multiple versions of your campaign to determine the strategy with the highest return on advertising spend (ROAS). The final step is to optimize your account on the basis of your campaign’s performance. We’ll cut cost and raise your returns.
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