Your website is your number one salesperson. Seeing is believing so using video on your website will make your digital salesperson far more effective. It will create emotion and persuade potential customers to engage with your business.
The online video will highlight your core business—whether a service or product—and will put a face to the business so that prospective customers can see your business is about people, and not about money. The video will help the customer be more confident with the purchase so you can close the sale naturally.
Video is also a great SEO tool that will also keep visitors on your website longer therefore improving your Google ranking.